“Our life is composed greatly from dreams, from the unconscious, and they must be brought into connection with action. They must be woven together.” ― Anaïs Nin
Selected Portfolio Samples
The branding for Arana Consulting was inspired by a mix pre-Columbian art and petroglyphs, as well as works by Alexander Calder and Donald Judd. It incorporates rich, earthy colors and a font reminiscent of the Nazca lines of southern Peru.
The soft colors of the brand juxtaposed with the powerful tagline reflect both the love and the strength required to nurture the next generation of African-American youth to leadership.
To create a modern, user-friendly sales and marketing brochure, I added generous white space and designed a customized pricing chart, along with a bold design element incorporating brand colors.
This project focused on creating a website focused on the advocacy and membership components of CALCRA. Because the majority of site visitors are older, accessibility and readability were important considerations as well.
In redesigning the Vibrant Seniors Events site, I incorporated the bright colors of the logo throughout and ensured that the primary call to action focused on ticket sales, now available via the website instead of through an external platform.
The Carmelita Community Health website has a soft, warm aesthetic, suggesting the nurturing and healing powers of nature. Earth tones bring to mind natural healers, while images of healthy foods connect to the mission of providing nutritional guidance.