Community Powered Change
Project: Branding + Website
Community Powered Change is a campaign for health equity in Multnomah County supported through a partnership between the Oregon Health Equity Alliance (OHEA) and the Multnomah County Health Department. Its work is rooted in a community health improvement plan, or CHIP. A CHIP describes the priorities, goals, solutions, and resources for health improvement using information from a community health assessment and input from community members.
When the Multnomah County Department of Health selected the Oregon Health Equity Alliance (OHEA) to lead the CHIP, OHEA’s leadership designed, developed, and facilitated a consensus-based, community-driven process. A Leadership Team including several community-based organizational partners representing culturally specific groups was convened to offer counsel on planning processes, community engagement, and support in reporting back to communities of color. An Advisory Committee with community members and staff from Leadership Team organizations guided the development of a community engagement process, with community members receiving stipends for participation. Opportunity Teams of key stakeholders, organizational partners, and community members developed recommendations on how to implement community-based strategies.
When the team came to me seeking assistance with branding and a website, it was clear that community had to come first in all aspects of this project as it had in every step of the creation of the campaign itself. Typically, my branding process relies on working directly with a single contact within an organization. That wasn’t the right approach here.
As we worked together, I provided naming and logo options to Opportunity Teams and the Leadership Team to hear their thoughts. There were many times when we took a step back in the process to provide more time for feedback. When the group, by consensus, selected a powerful name and vibrant palette from the choices I provided, it was after listening to many voices and giving thoughtful consideration to what I had shared. Their vision and input helped me design branding and a Squarespace website that truly reflect the campaign’s commitment to community and equity.